To solve this issue, you should upload different images for the German and US marketplaces. Amazon uses a global image set that is displayed by default on all marketplaces, unless specific local images have been uploaded.
Here are the steps you can take to solve this problem:
It is important to note that the local image upload feature is only available for the marketplace where you have registered your account. This means that as a non-US account owner, you cannot upload local images for the US marketplace.
Please note that all images must comply with Amazon's product image standards.
NOTE: YOU WILL HAVE TO DO THIS FROM YOUR GERMAN ACCOUNT.
Catalog > Upload Images
Follow Amazon's instructions:
Catalog > Upload Images > Bulk Image upload >> upload here> Country specific upload> select: Germany
When you have uploaded the country-specific images (German images) for your German listing, the global images (US images) you uploaded in steps 1-5 will automatically be replaced for your German listing.
Result: Your USA images (global images) will be displayed on amazon.com and your German images (country-specific images) will be displayed on amazon.de.