General information about A+/EBC
A+ content – previously called Enhanced Brand Content (EBC) – offers sellers with assigned brands to optimize the product descriptions of their offers with their own image and text placements.
Ideally, attractive A+ content encourages higher conversion rates as well as page views and can have a corresponding positive impact on sales.
The content for A+ can be divided into two different content types:
- extended product description: product features, purposes and also product ranges from the assortment can be shown here.
- brand content: Focuses on the brand. Content such as values, history and product line can be indicated here.
Guidelines for creating A+/EBC content
Requirements for creating A+ content are a registered brand with the Amazon Brand Registry and an assigned role for the brand that allows acting on behalf of the brand on Amazon.
What you should know about creating A+ content:
- You can pick 5 modules and fill them with content.
- You can, but do not have to use all 5 modules.
- Modules can be used multiple times.
- The following modules are available:
A+ Premium: Interactive, flexible, higher conversion, immersive
What to consider when designing images:
- There is an option for 1 logo. Multiple logo use is usually rejected by Amazon.
- No links to other websites or social media channels may be included.
- Images need to be max. 2 MB and min. 72 dpi resolution. You can use .jpg, .bmp and .png in RGB color space.